After being exposed to this animal testing term (and I feel absolutely disgusted by it), I switched to Tarte for being a cruelty free brand. It doesn’t matter if her line is cruelty-free, ultimately it’s not because the parent corporation is for animal testing. Does all of Asia allow animal testing or is it just China? Where can I buy it here? So. I am very disappointed. Their New York City headquarters controls production, innovation, and sales, and offers benefits and work experience for all employees. I still won’t be purchasing anymore from them, I will use up what I have. I am going to be really upset if the formula is going to change! NEW YORK, March 17, 2014—tarte™, Inc., a privately held, high-performance natural™ prestige beauty company, today announced an agreement to be acquired by KOSÉ Corporation. Wow. It will be interesting to see how Tarte spins this. News typically tends to center around testing in China, so I am a bit ignorant about the rest of Asia. The eco-chic beauty line from tarte is infused with ingredients such as superfruits, plant extracts, vitamins, minerals and other naturally derived ingredients, and all products are formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten. Time will tell I guess. I have also moved on from Too Faced, Urban Decay, NARS, The Body Shop, Tom’s of Maine, to name a few very well know and popular cruelty free companies that have now sold out….TRY VAPOUR BEAUTY …You will be amazed at how fabulous the products are…. Update: As mentioned by many readers Singapore and Malaysia started getting Tarte earlier last year! Kose, as Albion Co, also distributes Rimmel in parts of Asia. Kose, as Albion Co, also distributes Rimmel in parts of Asia. L’Oréal acquires IT Cosmetics for $1.2 billion. In cash. I will no longer purchase Tarte, they are sell outs just like the rest. Bare Minerals retained their non-animal-testing protocols even though Shiseido bought them. Tarte is my favorite so I am really worried! Enter Jerrod Blandino and Jeremy Johnson. I don’t know if that affects the quality of the product, just something I noticed. Tarte is very proud of being Azukina's future husband, and often worries about her and her happiness. She’s in no way an expert on the topic and she sure as hell isn’t a super model. The average price for real estate on Tarte Rd is $384,563. LOL!). Bare Escentuals brought out a limited line of nail polishes several years ago. I just bought their eyelash curler a few weeks ago and just sampled their bb cream. Whether or not you continue to buy Tarte is a personal decision, but I wanted to share my personal opinion on the matter. Maybe they will re-release the bath, body and fragrance line. I think Kose will bring Tarte to the next level in terms of cosmetic elegance and formulas. Kose owns Albion Co which partially serves as a holding company for brands and as a distributor. For foundation, I like ELF and Wet’n’Wild right now. I keep trying to remind there are other companies out there, and also many international companies on leaping bunny too! Hate to see that happen to Tarte as I love their products. thanks for all you do in keeping the cruelty free community up to date on these cosmetic companies! 20 comments. My own purchase choice, however, will only be affected by their success in ending the testing there. I always thought of Tarte as an environmentally conscious brand that was cruelty free, but I was horrified when I recently purchased two of last season’s holiday sets in the F&F sale they have going on right now, and I flipped over the packaging to see that they were “made in china”… I don’t know what this means for their cruelty free status considering the animal testing laws existing in china…, Wow this is so disappointing… I was only buying tarte products because they were cruelty free… “WERE”…now to find a real honest product…. Its always hard when a cruelty-free company gets bought out by a parent company like that. So confusing to navigate other websites regarding what is vegan, cruelty free, certified bunny, PETA approved, etc. This is Kose’s first breach into the US market so it could potentially be an exciting one although considering the Japanese’s stance on animal testing one might wonder how this will be effect Tarte’s own animal testing policy. If there's one thing Maureen Kelly knows how to do, it's defy stereotypes. They will stay on the Cruelty-Free Brand List here on Logical Harmony, but it will now be noted that their parent company does test on animals. View Scott Tarte’s profile on LinkedIn, the world’s largest professional community. IMO if she wanted to sell, I can’t blame her. Stila's official website is quoted as saying that they chose that name because they believe "every woman’s makeup should be as individual as her own signature". 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