The United Parcel Service has changed quite a bit since its original creation back in 1916. The logo was so popular it was mentioned in … She's undergone a few facelifts over the years and has gotten a bit more modest, but this siren is here to stay. Even though they have now done away with the Starbucks name on their logo, we can easily recognize the world’s most popular café. Versace logo uses abstract lines to form a decorative pattern like a maze encircling the head of Medusa, a Greek woman transformed into a monster by the goddess Athena for her wrongdoings. As oil prices have been on the rise the last few years, risks of international recession float around. The combination of two C's facing different directions creates a bold and simple logo that works. 1603. Part of this is due to the fashion house's designs, but their logo has certainly played a role when it comes to brand recognition. Why Amazon? The logo for Ford is actually a version of Ford's real signature in script form. The logo has remained the same since. There are few logos more recognizable than the Golden Arches, which is even a nickname for the fast food chain. To get to the root of the Starbucks mermaid logo, you must first know the history of the company, which began... McDonald's. Ever wonder how the famous brands you interact with every day got their logos? The Pepsi logo (officially known as the “Pepsi Globe”) was originally created in the 1940s during World War II. have proved themselves by employing a logo design that has revolutionized the globe. Simple variations of the logo design were made over the years that mainly involved the image of the dove and where it is placed beside the Dove lettering. This world-famous beverage is represented by one of the most iconic pieces of typography. This is a look at the Amazon Logo and the history of the company. 2. Even if you're not a fan of Ford, you can easily tell which cars on the road are Ford models thanks to the dark blue colouring and scripted signature. This simple yet effective logo was created all the way back in 1971 by a graphic design student. The modern consumer can instantly spot an Apple product today. That drive-in remains today as a museum dedicated to the chain's history. When it comes to high fashion, Chanel is certainly one of the most famous brands of all. However, the logo was actually adopted in the 1950s, well after cars became our common conveyance. One says it is a reference to his playing style, while the more popular theory is that it stems from a bet the player made over the outcome of a match, wherein the winner would get a suitcase made of crocodile (or alligator) leather. What's truly surreal is that the logo was created by artist Salvador Dali. Logo Evolution of 25 Famous Brands Shell. Gianni Versace's Medusa logo is based on the floor of ruins in Reggio Calabria, where he grew up. Here are some of the fascinating origin stories behind iconic symbols of giants in industries from fast food to luxury fashion. Over time, the software company’s look took a turn towards the tight and edgy, until they finally opted for a logo with a splash of color and an icon representing their most famous product (Windows). The logo for Ford is actually a version of Ford's real signature in script form. With creative logo design, any company can become widely recognized in no time. Eventually, the color was incorporated into the boxes and shopping bags, to the point where the Tiffany Blue Box has become a euphemism for a gift of expensive jewelry — especially diamond engagement rings. Whether they're simple or complex, the most famous logos of all time achieved one common goal: brand recognition. If you have an idea for a logo and need someone to fulfill your business printing needs, visit our website or contact us today for more information about how we can help your company grow. The arrow is not only meant to resemble a smile, which unconsciously inspires trust in the viewer, but it also leads from the "A" to the "Z" in the name, suggesting you can find everything from A to Z there. Combine the throwback style with new and updated appliances, and Frigidaire is clearly here to stay. Simple yet elegant, this brand logo made its first debut all the way back in 1903 and featured an elegant border. The Amazon logo has had three different iterations over the years, but neither of the first two stuck around for very long. IBM. Over time, the logo has evolved, but that classic, script lettering has largely remained the same. This internationally-known fast-food chain is easy to spot from a mile away, and it's all thanks to some creative design. It also symbolizes a photo frame and a "door or window to discovery.". The company's first logo had an illustration of Sir Isaac Newton sitting under an apple tree as he does in the apocryphal story about the inspiration for his theory of gravity. 1824. Jeff Bezos' multibillion-dollar company was originally called "Cadabra" — as in "abra cadabra" — but he astutely recognized this was way too close to the word "cadaver" and changed it. Steve Jobs named his company Apple because he was in the midst of a fruitarian fad diet around the time. There's some controversy about the origin of the Chevy logo, even within the company's official website. Over the decades, the logo has been slightly modernized, but overall it has kept its original colour scheme and design. Co-founder Charles Lewis Tiffany chose the distinct robin's egg hue for the cover of his catalog in 1845. Since its founding in 1975, the Microsoft logo has taken on several personas – most of which being text-based. Here are some of the most iconic logos of all time: 1. From shoes to electronics and many of your favourite foods, lots of household brands have some of the most famous logos in history. The concept of turning two yellow-coloured arches into an M was created to make the restaurant easy to spot from a distance. Nike. Well, today it’s only Pepsi, but their logo and name are known all over the world. And even though it's supremely simple, it's also highly impactful and effective. We talked about the interesting history of the Coca Cola logo history in-depth. ... due to their aviation history and an ad created in the 1920s. The clothing company began with knit shirts worn by French tennis player René Lacoste, who was nicknamed "the Crocodile." The use of the company logo to brand a company’s identity has become increasingly important. From a tiny little company in 2004 to a powerhouse now, Mozilla Firefox grew like a chain reaction. Inside, we look at 50 of the world's most famous logos and the hidden meanings behind them. From the simple Nike swoosh to the UPS shield, logos play an essential role in business success. 52 – Baskins Robbins is a … They needed an appropriately maritime logo to go with the name and found an old woodcut of a two-tailed mermaid. We are sharing the logo evolution of famous companies because logo and branding have been part of our daily lives. Google. They landed on the name of the chief mate in Moby Dick and liked the sound of it. Naturally, the logo has seen some significant changes throughout human history… The earliest logos were nothing more than a distinctive mark, symbol or 1800-1900: Logo Erectus – literal brand to mark who the maker of the product Complex logos mutating in all shapes and sizes. Nike's Swoosh is one of the most famous logos shows the wing, “Swoosh” of the God that depicts power and motivation. Lacoste later cofounded a clothing company with André Gillier that made tennis (or polo) shirts with a crocodile embroidered on the chest — and the rest is history. The estate was owned by a friend of Coco's who gave her permission to mimic the vineyard's logo for her small fashion label. The Spanish candy company was founded in the 1950s and named after the Spanish verb chupar, which means "to suck." It's highly reflective of the space age era where people looked to rocket ships, astronauts, and the moon for inspiration. Regardless of its evolution, all of the UPS logos have one thing in common: the shield symbol. When you see those "golden arches," you know you're looking at a Mcdonald's restaurant. Everyone from kids to professional athletes will instantly recognize the Nike logo when they see it. When you see the two large C's, you automatically know it's a Chanel product. They then found the famous logo in the year 2003 - a fiery fox encircling a stylized earth. When it comes to brand recognition, Nike has one of the most famous logos of all time. Beautiful Company Logos: 25 Fresh Logos of Famous Brands and Their History Nike. 22. While little has changed, it's easy to see why this logo is so revered by customers today. You know your brand is iconic when there's a color named after it. Most logo historians see this as a turning point in the history of logo design. The meaning behind the notorious McDonald’s logo is actually quite a strange one, and it certainly wasn’t intentional.. Back in the 1960’s McDonald’s wanted to change the look of it’s logo, and hired in a … The luxury card brand used to be two separate car companies: Daimler and Benz & Cie. A few years before the merger, Daimler adopted the three-point star logo to represent his company's goal of dominating motorization over land, water, and sky. Pepsi. Ford Motor Company When it comes to cars, Ford has one of the most widely recognized logos out there. Check out our famous logos design guide to learn about the history of logos and see why popular brands … … The Shell gas station brand logo started out in 1900 as a literal inked clamshell drawing but has gradually... Microsoft. As for the orange color, this was born out of scarcity issues during World War II that made it impossible to continue making their original cream-and-gold boxes. To get to the root of the Starbucks mermaid logo, you must first know the history of the company, which began as a coffee roaster in Seattle's Pike Place Market. This signature-inspired vehicle logo is found on all Ford cars today. If you were a fan of the Spice Girls in the late '90s, you've definitely sucked on a Chupa Chups lollipop or two. Imagine being the creator of one of the most recognizable logos in history. However, developments in the industry are gearing towards the use of technology to assist in natural resources extraction for petroleum, natural gas, and mining. When it comes to cars, Ford has one of the most widely recognized logos out there. There are few logos more recognizable than the Golden Arches, which … As for why the apple has a bite out of it, it's mostly so people wouldn't confuse if with a cherry. Here Are The Interesting Stories Behind 15 Famous Brand Logos 1. The more people that recognize and trust your brand, the higher potential for success. The symbols and colors companies use to reflect their brand's values or the sentiments they hope to inspire in consumers are often the result of hours of consumer research, but sometimes, they're happy accidents. For example, Apple’s first logo wasn’t the classy-looking apple with a bite that we have grown accustomed too but in fact, was an elaborate logo with a … A century before they were hawking purses that cost five figures, Hermès fashioned horse saddles, harnesses, and bridles. Aside from this nostalgic angle, Donatella Versace says the mythology behind Medusa was also a factor. This idea has shown to be highly effective since you can usually see a Mcdonald's from the highway. 3. The five rings of the International Olympic Committee (IOC) represent five inhabited continents that participate in the games (Africa, The Americas, Asia, Europe, and Oceania), while the colors represent the colors of the participating nations' flags. Starbucks. In 1992 the Windows 3.1 logo was a literal window with four panes and a black frame that broke into tails on... Volkswagen. He chose to create a bright colored daisy design to not only draw attention but also because it fits perfectly on the top of a round lollipop when centered on the wrapper in the candy’s packaging. That's one reason why UPS has one of the most famous logos of all time. The legendary Nike started out as an importing company Blue Ribbon Sports. The horse-and-buggy image is meant to evoke the luxury leather brand's humble origins. The new Apple logo was released in 1977 and featured the now iconic rainbow-coloured stripes inside an apple shape. However, everybody has made some redesign. Believe it or not, we see a total of 5,000 ads/logos a day according to President of the Marketing Firm Yankelovich, Jay Walker-Smith.We have to agree with him because, in this digital age, we are exposed to advertisements in almost every minute of our lives. Behind every influential brand is a famous logo. When it comes to brand recognition, nothing is quite as effective as a memorable logo. Hermès has been around for nearly 200 years — established during a time when people used horses and carriages to get around. Mostly, the logo signs have a long and tough history. The bright yellow rectangle of National Geographic's modern logo represents the magazine's yellow border, which has been consistent throughout its 131-year history. Considering the evolution of our society and its demands the old Instagram logo, introduced in 2010, might just not cut it today.The original Apple logo with its realistic style drawing looks way too complicated and forgettable for us, while the old … However, many believe it was inspired by one of two possible sources. But this was quickly scrapped in favor or something sleeker: the now-iconic apple. From the largest employer in America to some of the biggest technology names, these American companies are contributing to changing trends of domestic production with … The very first logo and the name of the organization was actually a phoenix, but they found out that there was already a company with a trademark on Phoenix. Because it was "exotic" and the biggest river in the world, just as he hoped his company would eventually be the biggest book retailer in the world. Before being turned into a monster, Medusa had an irresistible beauty that made people fall in love with her forever, and Gianni wanted his brand to inspire the same loyalty and adoration in fashionistas. Co-founder William C. Durant said the symbol appeared on wallpaper in a French hotel he visited and it struck him that it would make a good nameplate for a car. This simple logo is highly impactful thanks to its retro-inspired font design. Bass Brewery, founded in the United Kingdom in 1777, displayed the first trademarked logo by the British government. There has been a paradigm shift from using the logo to communicate and to be symbolic of the company’s standings to an out-and-out front and center identity of the brand. The original logo was pretty forgettable back when he sold only books and other media, but in 2000 they rolled out the logo you see on packages today. "LOGO' A BRIEF HISTORY OF THE LOGO Days of yore - 1800: Logo Habilis – B. The founder, Phil Knight, was an assistant professor at the university at the time. The Nike logo was designed by Carolyn Davidson, a graphic design student at Portland State University. Durant's daughter Margery said the logo came out of a doodle her father made at the dinner table. Rising up above non-branded companies in the early days of yore. This logo stayed the same for many years until the company decided to pare it down a bit. As companies realized how impactful symbols could be, people began to move away from simply creating utilitarian logos for identification purposes, and began to put a great deal of thought into intentionally branding their busine… Let's take a closer look at some of the companies who have created incredible logos that are easy to recognize, making them a famous household name. Some car logos (emblems) have changed dramatically over time, and some have remained almost unchanged. Nike has a simple yet powerful logo. For her services, Carolyn invoiced the professor a paltry $35 — the equivalent of about $220 today. How much would you expect to be paid for that kind of branding work? She said they saw a similar design in a newspaper there and thought it would be the perfect emblem. Inside, we look at 50 of the world's most famous logos and the hidden meanings behind them. Even before the advent of Amazon, UPS has long been a standard in the world of package delivery services. The 1st of the logos with hidden meanings is McDonald’s. Architect Stanley Clark Meston's design included an arch on either side of the restaurant and one holding their original sign, with a far less memorable logo. The Dallas Cowboys' blue star logo is associated with the team is one of the best known logos in sports. IBM, which started as the International Time Recording Company (ITR), in 1888, changed several names and logos... 2. The blue star originally was a solid shape until a white line and blue border was added in 1964. The old logos of these famous companies were surprisingly quite different from now and in some cases, perhaps shocking too. Previously, Nike had the brand’s name and the iconic swoosh both as a part of its logo. The Story Behind 15 Brands' Iconic Logos Starbucks. You don't have to be a professional basketball player to easily recognize the famous "swoosh.". The Chanel logo is one of the earliest examples of letter-play, a design where the company uses the business initials to create a visually unique design. Simple yet elegant, this brand logo made its first debut all the way back in 1903 and featured an elegant border. In fact, the most recent change was made in 2003 when UPS went from a simple black sketch to its yellow and brown logo we see today. Whether it was one iconic image or a larger trend, the 1950s marked a paradigm shift in thought surrounding logos. Obviously the interlocking Cs of the Chanel logo stand for the fashion house's founder, Coco Chanel. Their logos certainly stand out in the long line of famous company logos of the world. There are a couple origin stories for this monicker. The swoosh that has become a strong part of Nike’s identity was never liked by the founder. This unmistakeable logo features a colour combination of dark brown and bright yellow. In 1971, the brand decided to expand... Coca-Cola. A listing of logos from famous oil and gas companies that keep us fueled up. Today's Apple logo is much simpler but it still exhibits the classic apple shape. Durant's widow also thought a hotel stay inspired the "Chevrolet bowtie," but it was in the far more humble locale of Hot Springs, Virginia. Makes sense! Another more likely origin is found in the stained-glass windows of Château de Crémat in Nice, France. The market's location on the waterfront definitely plays a role in the branding, but the truth is, the founders just liked names starting with an "St" sound. Thankfully, she was rewarded with a decent amount of stock in the company, which was eventually renamed for the Greek goddess of victory, so her work ultimately paid off far beyond the 17.5 hours she originally billed for. Iconic Logos Through The Years: Logos have been present in some form or fashion for centuries. Founded in 1893 by Caleb Bradham, Pepsi Cola is one of the most famous brands in the world. If you're hungry, all you have to do is look for those famous golden arches. On close analysis, we found that all these famous and great logos around the … By 1958, the brand’s famous red and white colors officially became part of the logo. This Spanish lollipop company’s logo is especially unique as it was designed by the famous surrealist, Salvador Dalí in 1969. The iconic logo for famous fashion brand, Versace is a peculiar example of Art Nouveau style of work. Companies like Apple, Coca-Cola, Google, IBM, Pepsi, Adidas and Yahoo! Today you'll find letter-play logos all over the place, but Chanel was truly a pioneer in this form of graphic design. In 1956, Paul Rand designed the iconic, pictographic IBM logo featuring a human eye and a bee. 6. The Nike logo was designed by Carolyn Davidson in the year 1971. Coca-Cola introduced their first black-and-white logo (that’s how most things were back then) in 1886. 17 Times Businesses and Brands Tried (and Failed) to Be "Cool", 13 Times Virtual Assistants Were Less Than Helpful, What Happened to Rapper Merkules Is Beyond Terrifying, Vanish Mode Has Arrived on Instagram, and Some People Are Not Too Thrilled About It, "Domestic Goddess" Nigella Lawson Admits Past History of Drug Use, No, Netflix Isn't Offering Users a Free Year Subscription Because of the Pandemic. Logos on Center Stage. Their initial logo was created in 1997, when the company changed their name from ‘Auction Web’ to eBay. The idea of a symbol that identifies a product, service, or company is nearly as old as time. In this article, we will talk about the 5 most famous car brands in the world and find out, how they looked in the past and how they do now. A listing of the largest and most famous American company logos and brands. Brand recognition makes all the difference between being a small company to a multi-million dollar organization. Carolyn Davidson, a graphic design student at Portland State University, originated the "swoosh" in 1971 for a little company called Blue Ribbon Sports. For 100 years, Frigidaire has been a pioneer in the world of refrigeration and appliances. The original logo was a lot more intricate but it was scrapped by Steve Jobs since it had an antique-looking design. With its mid-century design, the Frigidaire logo shows that it's a brand that can stand the test of time. Coca-Cola’s logo is inspired by the Spencerian script that gives the design a vintage yet timeless look. Their sleek scripted logo first appeared in 1955 and it's still being used today. The patriotic red, white and blue colors were chosen to show support to the troops overseas and were only printed on the bottle caps, while the bottles themselves still had a … In the case of Nike's logo designer the answer is... $35. The company’s first logo was simply the word Amazon.com spelled out in black font with a … Ever wonder why the Lacoste logo is a crocodile? Dove’s bird logo is among the most recognizable logos in the beauty and cosmetics industry. Logo Evolution Beste Logos Logos Color Inspiration Logo Design Gfx Design Famous Logos Famous Brands Old Logo Logo Food I was looking at some of the old logos that companies had and how they have changed them recently. 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