"error": true, googletag.pubads().setTargeting("cdo_dc", "english"); 'max': 8, { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, Soft power can be good or bad from a normative perspective, depending on how it is used. googletag.pubads().setTargeting("sfr", "cdo_dict_english"); Yet you dedicate your latest book to your wife, Molly, âwho leads with soft power.â I do prefer soft power to hard power. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, name: "pbjs-unifiedid", Unlike soft power, it is an evaluative concept as well as a descriptive concept. var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); googletag.pubads().setCategoryExclusion('lcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); Soft power: more subtle persuasion of countries to act in a particular way, on the basis that the persuader is respected and appealing.Includes political persuasion (diplomacy) and cultural influence. googletag.pubads().collapseEmptyDivs(false); bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, { bidder: 'ix', params: { siteId: '195467', size: [320, 100] }}, { bidder: 'appnexus', params: { placementId: '11653860' }}, View American English pronunciation of hard power. expires: 365 { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, pbjsCfg = { In recent decades, scholars and commentators have chosen to distinguish between two kinds of power, âhardâ and âsoft.â The former is achieved through military threat or use, and by means of economic menace or reward. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'appnexus', params: { placementId: '11654156' }}, Hard Power, Soft Power, Smart Power ERNEST J. WILSON III This article pushes beyond hard power and soft power to insist on smart power, defined as the capacity of an actor to combine elements of hard power and soft power in ways that are mutually reinforcing such that the actor's purposes are advanced effectively and effi ciently. { bidder: 'sovrn', params: { tagid: '705055' }}, "sign-in": "https://dictionary.cambridge.org/auth/signin?rid=READER_ID", { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, Coercion occurs when country A has enough leverage over the interests of country B to control it – to force it to behave a certain way, even if that means going against country B’s will. Browse our dictionary apps today and ensure you are never again lost for words. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, } { bidder: 'appnexus', params: { placementId: '19042093' }}, var googletag = googletag || {}; { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, On the other hand, âsticksâ are threats including the use of coercive diplomacy, the threat of military intervention, or the implementation of economic sanctions. {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/2863368/rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, In politics (and particularly in international politics), soft power is the ability to attract and co-opt, rather than coerce (contrast hard power).In other words, soft power involves shaping the preferences of others through appeal and attraction. 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